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| PROGRAM IN ENGLISH |
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2017 - INTERNATIONAL YEAR OF SUSTAINABLE TOURISM FOR DEVELOPMENT. DECLARED BY THE GENERAL ASSEMBLY OF THE UNITED NATIONS.
"The year 2017, declared by the General Assembly of the United Nations as International Year of Sustainable Tourism for Development, is a unique opportunity to promote the value of tourism in the preservation of our values, diversity and heritage. Tourism returns life to traditional activities and customs, empowers communities and feeds their pride, promoting cultural diversity and making them more aware of the value of heritage. Every day, more than three million tourists cross international borders. Each year, nearly 1.2 billion people travel abroad. Tourism has become a pillar of economies, a passport to prosperity, and a transformative force that can improve the lives of millions of people. The world can and must tap into the potential of tourism as we strive to realize the 2030 Sustainable Development Agenda. The International Year is a unique opportunity to show that tourism can help us to achieve the future we want, as well as to determine, among all, the exact role tourism will play in the sustainable development agenda by 2030 and beyond; A unique opportunity to ensure that tourism is a pillar to achieve the 17 Sustainable Development Goals (ODS) » TALEB RIFAI, UNWTO General Secretary, 2017 "Agenda 2030 considers Sustainable Tourism as a vehicle for development, job creation and promotion of local culture and products. Tourism is part of the Sustainable Development Objectives and contributes in a decisive way to practically all the 17 Objectives thanks to its impact in the fight against poverty, the promotion of decent work, gender equality, improvement of the means Of the lives of young people or the fight against climate change ' ALFONSO MARÍA DASTIS, Minister for Foreign Affairs and Cooperation of Spain, 2017 ___________________________________________________________________________________________________________________ TOPICS FOR DEBATE IN THE FORUM ON SUSTAINABLE AND CREATIVE TOURISM - CREATIVE CITIES, SUSTAINABLE CITIES AND INTELLIGENT CITIES. - TRADE AND CREATIVITY IN THE MEDITERRANEAN. - TOURIST ITINERARIES AND HERITAGE IN THE MEDITERRANEAN. - TRANSPORT AND INNOVATION. - SUSTAINABLE URBANISM. - INNOVATIVE EXPERIENCES IN CREATIVE AND SUSTAINABLE TOURISM. - DIPLOMACY OF THE CITIES. - CREATIVE INDUSTRIES, EMOTIONAL CITY SOFTWARE. SUSTAINABLE TOURISM CHALLENGES 1. Inclusive and sustainable economic growth. 2. Social inclusion, employment and poverty reduction. 3. Efficient use of resources, environmental protection and the fight against climate change. 4. Cultural values, diversity and heritage. 5. Mutual understanding, peace and security. |
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STRUCTURE OF THE PROGRAM
PUBLIC EXHIBITION UP TO 20 PROJECTS FROM SPAIN SELECTED BY PUBLIC CALL CITIES, MUNICIPALITIES, REGIONS, ISLANDS, COUNTRIES, OTHER TERRITORIAL DEMARCATIONS AND COMPANIES CONFERENCES AND ROUND TABLES "Culture and Innovation, engines of Creative and Sustainable Tourism " INTERNATIONAL CHARACTER 18 MEDITERRANEAN COUNTRIES INVITED ALGERIA, CYPRUS, CROATIA, EGYPT, FRANCE, GREECE, ITALY, LEBANON, LIBYA, MALTA, MOROCCO, PORTUGAL, UNITED KINGDOM, ISRAEL, PALESTINE, SYRIA, TUNISIA, TURKEY. EXPERIENCIAL ACTIVITIES IN THE CREATIVE SECTOR |
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CREATIVE TOURISM CHALLENGES
The city becomes a "creative landscape", from being a "machine to live", to be a landscape in which to enjoy, experiment and taste. We can highlight the following aspects of Creative Tourism:
"The idea of the creative city advocates the need for city leaders to embrace a culture of creativity. Creative cities revolve around five keywords: curiosity, imagination, creativity, innovation and invention. The characteristics of this city include taking measured risks, broad leadership, a sense of going somewhere, determination but not rigidity, having the courage to go beyond the political cycle, have strategic principles and be tactically flexible. It must balance the new with the old, and create the conditions for people to become agents of change and not mere passive recipients or victims of change. " LANDRY (2009), Architect. "If the last century was the century of urban growth, the XXI will be that of cities. The most decisive battles for quality of life will be fought in cities and their outcome will have a decisive impact on the planet's environment and human relations. What will differentiate "good" cities will be their ability to favor the harmony of its inhabitants and Nature. Just socially and environmentally healthy cities: that's our goal! " JAIME LERNER, Architect, urbanist and politician “Tourism which offers visitors the opportunity to develop their creative potential through active participation in courses and learning experiences, which are characteristic of the holiday destination where they are taken.” CRISPIN RAYMOND AND GREG RICHARDS (2000) ___________________________________________________________________________________________________________________ |
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26 OCTOBER.- CREATIVE CITIES AND TERRITORIES:
CREATIVITY / ECONOMIC AND TECHNOLOGICAL INNOVATION. Morning: KURSAAL THEATER MELILLA (10:00h-15:00h). *300 Places 9:30-10:30- INAUGURATION: Juan José Imbroda President of the Autonomous City of Melilla. Fernando Benzo Secretary of State for Culture. Government of Spain. Matilde Pastora Asían González Secretary of State for Tourism. Government of Spain. Fadela Mohatar Minister of Culture of the Autonomous City of Melilla. Juan María Alzina de Aguilar Secretary General Spanish UNESCO Commission. Francisco Javier Mateo Figueroa President of the Tourist Board of the Autonomous City of Melilla. Fernando Arrabal Playwright and Filmmaker Belén Elisa Díaz President of Creative Spain. Director of the Forum. CREATIVE CITIES, INTELLIGENT CITIES AND SUSTAINABLE CITIES 10: 30-11: 30- INAUGURAL CONFERENCE-1 "Building Creative, Intelligent and Sustainable Cities as New Urban Models" Juan Herreros Architect 11: 30-12:00.- INAUGURAL CONFERENCE-2 "The role of the creators in the cities" Antonio López Painter 12:00h-12:30.- Break. TOURISM, CULTURE AND INNOVATION 12: 30h-13:00h.- "Contribution of technologies to a sustainable world. Opportunities for Sustainable Tourism in Spain " Matilde Pastora Asían González Secretary of State for Tourism. Government of Spain. 13: 00-15:00.- INNOVATION AND ECONOMIC AND TECHNOLOGICAL CREATIVITY PRESENTATION 7 PROJECTS SELECTED PUBLIC CALL / Exhibition 20 minutes per project. 13: 00h.- PROJECT-1 "ALiX - Tenerife" CABILDO DE TENERIFE Carlos Suárez Rodríguez Director of Canalink 13: 20h.- PROJECT-2 "Sevilla World Heritage Site" CITY HALL OF SEVILLE Francisco López Larrínaga Head of Section of the IDE Fco. Javier Huesa Laza Head of Sustainability and Urban Innovation Services. 13: 40h.- PROJECT-3 "Leon Manjar de Reyes" CITY HALL OF LEÓN José Antonio Maté Head of Cabinet at the Mayor's Office 14: 00h.- PROJECT-4 "Brunete District Heating" CITY HALL OF BRUNETE Borja Gutiérrez Iglesias Mayor of Brunete. 14: 20h.- PROJECT-5 "Unió de Cooperadors - Gavá" CITY HALL OF GAVÁ German Barrena Home Delegate Councilor for Culture, Sports and Mediation. Fidel Vázquez Alarcón Director of Services of City and Territory of the City council of Gavá. 14: 40h.- PROJECT-6 "Intelligent road signaling systems" COMPANY INTERLIGHT (CÓRDOBA) Jerónimo Jiménez Aguilar Founder Partner Interlight ___________________________________________________________________________________________________________________ Afternoon.- Kursaal Theater Melilla (16: 30h - 20:30h). 16: 30h.- PROJECT-7 "Opossum Studios Virtual Builders" COMPANY OPOSSUM STUDIOS (MELILLA) Daniel Garaeta Franco Computer Engineer. Roberto Medina Bujalance Industrial Engineer. José Gabriel Ruiz Gonzálvez CEO CREATIVE AND SUSTAINABLE TOURISM IN THE MEDITERRANEAN Kursaal Melilla (17: 00h - 20: 30h). 17:00h-18: 45h.- ROUND TABLE-1: "Innovative Experiences of Creative and Sustainable Tourism in the Mediterranean". * Success stories-Host Countries and Host: CROATIA, MALTA, ALGERIA AND SPAIN. Directed by: Jordi Pardo Independent expert of the European Commission to evaluate and select the European Cultural Capitals (ECOC). President of 2017 Creative Spain Cup The following spoke: Francisco Javier Mateo Figueroa President of the Tourist Board of the Autonomous City of Melilla. Karsten Xuereb (MALTA) Director of the 2018 European Capital of Culture Project Neda Košuta (CROATIA) Institute for Tourism, Zagreb. Economist, expert in tourism development strategies. Robert Lanquar (ALGERIA) Dr. in Economics and Sociology of Tourism. UNWTO Contributor. Tomás de Azcárate and Bang (SPAIN) President of the Institute of Responsible Tourism (ITR). Dr. in Biological Sciences 18: 45h-19: 00h.- Break. 19: 00-20: 30.- ROUND TABLE-2: TRANSPORT, TRADE AND INNOVATION IN THE MEDITERRANEAN. "Connectivity as a competitive strategic element of Sustainable and Creative Tourism" Guest Country and Host Country: PORTUGAL AND SPAIN Directed by: Belén Elisa Díaz Doctor in Organization of Companies. Specialist in Creative and Urban Economy. Professor of Urban Economics and Environment, Universidad Carlos III. SPAIN (Ministerio Fomento - "Mediterranean Corridor") Francisco Javier González Public works councilor of the Autonomous City of Melilla Fernando de Pablo Martín President of SEGITTUR PORTUGAL - Smart Cities / Chamber of Commerce EXPERIENCIAL ACTIVITY: ANTONIO LÓPEZ AND ANDRÉS IBAÑEZ PAINTING WORKSHOP WORKSHOP OF 4 DAYS (FROM 24 TO 27, OCTOBER inclusive). Location: Hospital del Rey (Melilla La Vieja). EXPERIENCIAL ACTIVITY: SUSTAINABLE FASHION SHOW WITH THE DESIGNERS MODESTO LOMBA, ION FIZ AND MARIA LAFUENTE OCTOBER 26TH DAY. Place: Plaza de Armas (Melilla La Vieja). 21:30h. INNOCENCE performance. |
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27 OCTOBER.- CREATIVE CITIES AND CREATIVE TERRITORIES:
CREATIVITY AND CULTURAL AND ARTISTIC INNOVATION. Morning: KURSAAL THEATER OF MELILLA (09: 30h-15:00h) NEW PATRONAGE PLAN IN SPAIN 09: 30h-10:00h.- CONFERENCE: "Presentation of the Culture Plan 2020 Spain. New framework for Cultural Patronage " Néstor Nongo Head of the Culture and Patronage Unit. Ministry of Education, Culture and Sports. 10: 00h-10:45h.- CONFERENCE: "Creativity and Cuisine in the Mediterranean" Dani García High Chef with two Michelin Stars and three Repsol Soles. National Prize of Gastronomy by the Real Academia Española (2009). CREATIVE CITIES AND TERRITORIES 10: 50h-11: 30h.- CONFERENCE: "Renaissance XXI and new urban models. Presentation of the Creative Turn Index (IGC)" Belén Elisa Díaz Drª in Organization of Companies and Urban Economy. Bachelor in Fine Arts and Economics. Specialist in Creative Economy. SPORTS AND SOLIDARITY 11: 30h-12: 00h.- CONFERENCE: "Sport as social inclusion" Javier Imbroda President of the Fundación Javier Imbroda. 12:00h-12:30h.- Break. CULTURAL AND ARTISTIC INNOVATION AND CREATIVITY 12: 30h-15: 00h.- PRESENTATION 7 PROJECTS SELECTED PUBLIC CALL / Exhibition 20 minutes per project. 12: 30h.- PROJECT-8 "Art on Earth - La Rioja" THE AUTONOMOUS COMMUNITY OF LA RIOJA Susana Baldor Ortiz Director of Projects of Art on Earth 12: 50h.- PROJECT-9 "The Fourth Don Quixote" CITY HALL OF ALCALÁ DE HENARES Diana Díaz del Pozo Delegate Councilor for Education, Health and Consumer Affairs 13: 10h.- PROJECT-10 "Guest Country" CITY HALL OF GETAFE Raquel Alcazar Ballesteros Councilor for Culture and Maintenance Elisabeth Eguía Barinaga Innovarte Manager S.L. 13: 30h.- PROJECT-11 "Orihuela Ciudad Creativa Literaria" CITY HALL OF ORIHUELA Emilio Bascuñana Mayor of Orihuela. 13: 50h.- PROJECT-12 "MontillArt - Montilla" CITY HALL OF MONTILLA Rafael Ángel Llamas Salas Mayor of Montilla Manuel Carmona Rodríguez Councilor for Development Innovation and Tourism. 14: 10h.- PROJECT-13 "Museum of Mumps of the Piquete - Quinto" CITY HALL OF QUINTO Jesús Morales LLeixá Mayor - President of the City Hall of Quinto. Jesús Perroche Villanueva Councilor for Culture and Education. 14:30h.- PROJECT-14 "Red Arrayán of culture, heritage and environment" COMPANY CREARTE - RED ARRAYÁN (SALAMANCA) José Ángel Poveda García Project Manager Red Arrayán / Project Manager CREArte EXPERIENCIAL ACTIVITY: MASTERCLASS OF GASTRONOMY WITH DANI GARCÍA OCTOBER 27TH DAY. Place: I.E.S. Juan Antonio Fernández. Time: 12:00 to 14:30. ___________________________________________________________________________________________________________________ Afternoon: TOURIST ITINERARIES AND CREATIVITY IN THE MEDITERRANEAN Place: KURSAAL THEATER Melilla (16: 30h-20:30h) 16: 30h-18: 15h.-ROUND TABLE-3: "Tourist itineraries as the driving force of Trade and Culture: The Route of the Phoenicians and the Route of the Silk" Directed by: Fadela Mohatar Minister of Culture and Celebrations of the Autonomous City of Melilla "The Route of the Phoenicians" - Countries invited and host: ITALY, LEBANON, PALESTINE AND SPAIN. Antonio Barone (ITALY) Director of the Cultural Route of the Council of Europe of the Route of the Phoenicians Rachid Chamoun, Ph.D. (LEBANON) Interim Chair, Architecture and Interior Design Director, LAU- Louis Cardahi Foundation Osama Hamdan (PALESTINA) President Mosaic Jericho Center and Route Coordinator in Palestine "The Route of the Silk" (VALENCIA-SPAIN) José María Chiquillo President of the digital platform of the UNESCO Silk Road Annick Thébia-Melsan UNESCO International Consultant for the Dialogue of Civilizations, Professor of Literature. PATRIMONY IN WAR 18: 15h-18: 45h.- CONFERENCE: "Heritage in war" (SYRIA). 18:45h-19:00h.- Break. CREATIVE INDUSTRIES IN TOURISM 19:00-20:30.- ROUND TABLE-4: "The Creative Industries, the software of the Creative Tourism" Guest Countries and Host: - PORTUGAL, UNITED KINGDOM, TURKEY, FRANCE and SPAIN. Directed by: Jorge Cerveira Pinto (PORTUGAL) International Consultant European Commission and Unesco. Direction Design For Europe. The following spoke: Andrew Ormston (UNITED KINGDOM) International Consultant. University Edinburgh. Arhan Kayar (TURKEY) Director Istanbul Design Week. Caroline Couret (FRANCE) Co-founder and Director Creative Tourism Network. Natalia Díaz (SPAIN) Doctor of Music Education. INTERNAL MEETING OF THE NETWORK OF CITIES AND CREATIVE TERRITORIES OF SPAIN 19: 30h.- INTERNAL MEETING OF THE NETWORK OF CITIES AND CREATIVE TERRITORIES OF SPAIN. (Sala de Ensayos). Election of board of directors of the network and approval of new national working committees. EXPERIENCIAL ACTIVITY: SOLIDAR SPORT, TRADE AND CREATIVITY Tournament Basketball 3x3 Spain Creativa _Melilla 2017 Place: Plaza de las Culturas. 16:00 to 21:00. "FROM HEART TO HEART" 22:00- Kursaal Theater of Melilla. |
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28 OCTOBER - CREATIVE CITIES AND TERRITORIES:
CREATIVITY AND SOCIAL AND TERRITORIAL INNOVATION Morning: Kursaal Melilla Theater (09:30 – 15:00). SOCIAL DIMENSION OF CREATIVE AND SUSTAINABLE TOURISM URBANISM AND SUSTAINABILITY Time 09:30- 11:20- ROUND TABLE-5: "Sustainable urbanism, a challenge and a responsibility in the 21st century". Directed by: Belén Elisa Díaz Drª. Organization of Companies. Specialist in Creative and Urban Economics. Prof. Urban Economy and Environment, Universidad Carlos III The following spoke: Manuel A. Quevedo Mateos Counselor of Coordination and Environment of Melilla José Mendes Secretary of State and Deputy Minister of Environment, Government of Portugal. Rosa Cervera Professor of Architectural Composition. Specialist in Bioclimatic Architecture of the Alcalá University Salvador moreno Peralta Architect and Urbanist. Academic of the Royal Academy of Fine Arts of San Telmo. Iñigo Bilbao Architect. Director of Sustainable Cities at the Finnova Foundation. SOCIAL AND TERRITORIAL INNOVATION AND CREATIVITY 11: 20h-12:10h. and 12: 30h-13: 50h.- PRESENTATION 6 SELECTED PROJECTS PUBLIC CALL / Exhibition 20 minutes per project. 11: 20h.- PROJECT-15 "Creas - Pozuelo de Alarcón" CITY HALL OF POZUELO DE ALARCÓN Diana Díaz del Pozo Delegate Councilor for Education, Health and Consumer Affairs. 11: 50h.- PROJECT-16 "Creation as an engine of Sustainable Tourism - Vitoria-Gasteiz" CITY HALL OF VITORIA-GASTEIZ Nerea Melgosa Councilor for Employment and Sustainable Economic Development Veronica Werckmeister Lacarra Muralist 12: 10-12: 30.- Break. 12: 30h.- PROJECT 17 "The economic motor culture - Bilbao" CITY HALL OF BILBAO 12: 50h.- PROJECT 18 "Old districts, much to discover" 34 CITY HALL OF CATALONIA Servand Casas Mateo Mayor Municipality Mediona. Mónica Rucabado Ferrer Coordinator of the Pla de Barris del Vendrell. 13: 10h.- PROJECT 19 "Chiclana Millenary - Chiclana de la Frontera" CHILEAN CITY COUNCILS - CÁDIZ - EL PUERTO DE SANTA MARÍA Adrián Sánchez Barea Deputy Mayor for Economic Development and Employment. María Narváez Cabeza de Vaca Periñán Archaeologist from the Development Office of Chiclana de la Frontera. 13: 30h.- PROJECT 20 "Zawp Bilbao" COMPANY WOULD DO ARTEAK Manuel Gómez Álvarez Blanco President. CULTURE, TOURISM AND DEVELOPMENT 13: 50h-14: 30h.- ROUND TABLE-6: "Public Diplomacy in Cities: Culture as a development strategy and engine of Sustainable Tourism." Directed by: Fadela Mohatar Minister of Culture and Celebrations of the Autonomous City of Melilla Speakers: Public Diplomacy Houses - Ministry of Foreign Affairs. Miguel de Lucas Director of Sefarad-Israel Center Pedro Martínez-Avial General Manager of Casa Árabe 14: 30h-15: 00h.- CONFERENCE: "The importance of cities in Spain Brand" Carlos Espinosa High Government Commissioner for the Spain Brand. ___________________________________________________________________________________________________________________ 16: 30h.- JURY MEETING |
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GALA CREATIVE SPAIN CUP– MELILLA 2017
20 FINAL PROJECTS 20: 00h-21: 00h.- Act Signature: adhesion of new partners to the "Network of Cities and Creative Territories of Spain". Turn of Interventions. 21: 00h-21: 30h.- Appointment of Honorary Members of Creative Spain: Modesto Lomba. 21: 30h.- Summary videos of the 20 selected projects. 22: 00h.- CREATIVE SPAIN CUP DELIVERY -Melilla 2017 and 5 ACCESITS. 22: 30h.- Closing and Closing. Juan José Imbroda President of the Autonomous City of Melilla. Abdelmalik El Barkani Delegate of the Government Melilla Carlos Espinosa High Government Commissioner for the Spain Brand. Fadela Mohatar Minister of Culture of the Autonomous City of Melilla Francisco Javier Mateo Figueroa President of the City's Tourism Board. Member of the Jury Cup Spain Creative. Belén Elisa Díaz President of Creative Spain. Director of the Forum and Secretary of the Jury Cup Spain Creative. Jordi Pardo Independent expert of the European Commission to evaluate and select the European Cultural Capitals (ECOC). President Jury Copa España Creativa. 23:00.- Catering Closing. ACT: "Akerbeltz" Flamenco Fusion Theater. _______________________________________________________________________________________________________________________________ |
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OCTOBER 29TH
10: 30h.- Guided tour of Melilla La Vieja. |